The Moment I Knew Something Had to Change

(And Why I Created the Niche & Thrive Intensive)

I remember sitting at my desk late one night, staring at my laptop, completely drained. The glow from the screen felt harsher than usual, not because the brightness was turned up, but because I was running on fumes.

It wasn’t that I hadn’t been productive—I’d spent the entire day juggling client projects, responding to endless emails, updating spreadsheets, scheduling social media posts, and checking off tasks from a to-do list that never seemed to shrink. I was working non-stop… but somehow, my bank account didn’t reflect that effort.

I’d hit that point where I thought, “Is this really it? Is this what being a ‘successful’ VA looks like?” Because if it was, I wasn’t sure I wanted it anymore.

The Hustle That No One Talks About

When I first started as a Virtual Assistant, I was excited. I had the freedom to work from anywhere, no boss breathing down my neck, and the thrill of running my own business. It felt empowering—at least in the beginning.

But as time went on, that excitement faded.

I thought the key to success was simple: get more clients. So that’s what I did. I said “yes” to every opportunity, every project, every request.

Need me to manage your inbox? Yes!
Design a presentation? Sure, I’ll figure it out!
Handle social media for your brand, even though I’ve never done it before? Absolutely!

At first, it felt good. The work kept coming, and I felt “busy,” which I mistook for “successful.” But soon, busy became overwhelming. I was working with multiple clients, all demanding my time and attention, and the lines between my personal life and work blurred until they completely disappeared.

I was hustling hard, but the numbers didn’t add up.
I was exhausted, but still underpaid.
I had freedom on paper, but felt trapped in reality.

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The Moment Everything Shifted

I wish I could tell you there was some dramatic “aha” moment—like I stood on a mountaintop, the wind blowing through my hair, and realized the secret to life and business.

But the truth? It was a quiet realization, in the middle of an ordinary, overwhelming day.

I was on a Zoom call with a client who was nitpicking a project I’d poured hours into. Their tone made it clear they didn’t value my input—they saw me as just another task-doer. When the call ended, I sat there staring at my reflection in the black screen, feeling drained and invisible.

That’s when it hit me:

I wasn’t building a business—I’d built myself a job I couldn’t escape from.

And worse? I was the boss who overworked and underpaid me.

What I Thought I Needed vs. What I Actually Needed

For the longest time, I thought the answer was simple: “I just need more clients.”
But more clients meant more hours. More hours meant more burnout. And I was already maxed out.

So then I thought, “Maybe I need more skills.”
I signed up for courses, watched endless webinars, and filled notebooks with strategies that left me feeling more overwhelmed than before.

But none of it worked because I was solving the wrong problem.

The real issue wasn’t my skills or my client list.
The problem was my lack of clarity.

I didn’t have a niche.
I didn’t have a personal brand that positioned me as a specialist.
I didn’t have signature services that reflected my value.

I was just… another VA lost in the crowd, hoping someone would see my potential without me having to own it myself.

The Hardest Lesson I Learned

Eventually, I had to face the uncomfortable truth:

It wasn’t my clients holding me back. It was me.

I was afraid to pick a niche because I didn’t want to “limit” myself.
I undercharged because I was scared people wouldn’t pay more.
I avoided creating a signature offer because deep down, I didn’t believe I was “expert” enough to offer one.

But the thing is clarity breeds confidence.

Once I got clear on:
✅ What I was truly great at (my niche)
✅ How to communicate my value (my brand)
✅ How to package my services in a way that felt aligned (my offers)

Everything changed.

I no longer felt like I had to prove myself with every client interaction.
I stopped saying “yes” to projects that drained me.
I raised my rates—and clients didn’t blink or care!
I had more time, more freedom, and for the first time, my income matched my effort.

Why I Created Niche & Thrive Intensive

I didn’t set out to create a program. I set out to survive burnout.

But as I made these shifts in my own business, I realized I wasn’t the only VA stuck in this cycle.
I saw other talented, hardworking VAs drowning in the same overwhelm I had.
They weren’t struggling because they weren’t good enough—they were struggling because no one had shown them a better way.

That’s when I knew I had to help.

So, I created Niche & Thrive Intensive—not as another generic coaching program, but as the exact roadmap I wish I’d had when I was in the thick of burnout.

It’s designed for VAs who are:
🚩 Tired of juggling too many low-paying clients
🚩 Feeling invisible in a crowded market
🚩 Ready to step into their expertise but don’t know how

This isn’t about “working harder” or adding more to your plate.
It’s about finding clarity, building a brand that reflects your value, and creating offers that allow you to work less while earning more.

I’m Sharing This Because I Know How It Feels

I know what it’s like to wonder if this business is sustainable.
To question if you’re cut out for it.
To feel like you’re doing all the things but still not seeing results.

But it doesn’t have to be that way.

If anything in this story resonates with you—if you’re nodding along thinking, “This is me,”—then I’d love to chat.

Reply to this post or reach out to me directly. No pressure, no sales pitch—just a real conversation about where you’re at and how you can move forward.

Because you don’t have to figure it out alone.
You deserve to thrive—not just survive. 💖

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